There was a time that wasn’t that long ago when the reputation of a company, product or person didn’t carry the impact it does today. Yes, it has always been important and word of mouth has always had an impact on the success of a person or company. Today, however, a reputation carries the power to either make or break a person or company. This is a result and evidence of the power of the internet today.
The ability to create a positive image, drive sales and influence people has never been easier as the internet has made everything and everyone more accessible. In mere seconds any consumer can click and discover information about anyone or anything. Along with the obvious benefits to individuals who depend on reputation or companies that can reach millions of potential customers, there is a dark side as well. That dark side to the internet can be toxic.
It is because of the power of the internet that people seek online reputation management firms like Bright Past to help them. It is because of how easily a company can be undone by a bad online reputation that people use reputation management firms to manage their reputations. It is because of the ability to shape and create a positive reputation through the internet that companies and people use these firms that assist them in obtaining success. We can do today in a few short weeks or months what used to take years to accomplish.
How much has the world changed since the introduction of the internet? It has been widely reported by many agencies that the largest retailer in the world is now Amazon. Yes, that Amazon, the online based company. No longer is the largest marketplace ( or even the only viable marketplace) a conglomerate with thousands of storefronts or hundreds of department stores. How people shop, why they shop and what they purchase is now primarily dictated by the internet. That is power . It is also a power that nearly anyone was able to imagine, let alone forecast.
Today companies need to know what their online reputation says about them. They need to be aware of harmful or false information about them online. Stars, iconic athletes, educational institutions and companies from every industry need to have a gauge on what is happening online, their success depends on it and their demise could be because of it.